Maternal health market projected to hit $140.2B by 2035

The global maternal health market is projected to more than quadruple from $31.31 billion in 2024 to $140.2 billion by 2035, according to Market Research Future. Growth is being driven by government funding, wider access to maternal care, and digital tools such as telemedicine and wearables.

Why it matters: - The maternal health market’s projected expansion points to stronger demand for prenatal, delivery, postnatal and digital care services over the next decade. - The forecast suggests public health policy, technology adoption and women’s health spending will shape where healthcare investment flows. - North America’s current lead shows the market is already concentrated in regions with advanced infrastructure and supportive policy.

What happened: - Market Research Future projected the global maternal health market will rise from $31.31 billion in 2024 to $140.2 billion by 2035. - The research firm estimated the market at $35.88 billion in 2025, with a 14.6% compound annual growth rate from 2025 to 2035. - North America held more than 50.02% of the market in 2024 and generated about $15.66 billion in revenue. - The United States accounted for the majority of North American revenue, supported by advanced healthcare infrastructure and maternal health policy support. - The report was published Sept. 3, 2026. - Market Research Future offered a free sample and detailed report access.

The details: - Government initiatives are a major growth driver, with countries allocating budgets to reduce maternal mortality and improve maternal care services. - WHO data shows about 86% of pregnant women globally received at least one antenatal care visit in recent years. - World Bank data shows global health expenditure continues to rise across developed and emerging economies. - Telemedicine, mobile health applications, electronic health records and wearable devices are expanding access to care and improving monitoring. - Johnson & Johnson is continuing product development in digital health and maternal care solutions, including telemedicine and connected care programs. - Prenatal care was the largest application segment in 2024 with about 42% share. - Maternal mental health was the fastest-growing application segment. - Family planning is projected to reach $30.0 billion by 2035. - Healthcare services held the largest product-type share in 2024 at about 48%. - Digital health solutions were the fastest-growing product-type segment. - Medical devices are projected to reach $25.0 billion by 2035. - Hospitals held the largest end-user share in 2024 at about 61%. - Clinics were the fastest-growing end-user segment. - Telehealth providers are expanding access and supporting remote monitoring.

Between the lines: - The market mix shows maternal health is moving beyond traditional clinic-based care into a broader ecosystem of remote, connected and preventive services. - The strongest growth areas are the ones that lower barriers to access, which matters in underserved and high-risk populations. - The report also ties market growth to women’s empowerment, higher education and greater use of antenatal care, suggesting demand is being pulled by both policy and patient behavior. - In the competitive landscape, large healthcare companies are using partnerships, digital health and product launches to defend and grow share. - Bayer AG expanded a partnership with a maternal health education nonprofit in September 2025. - Merck & Co. announced a collaboration with a telehealth provider in November 2025. - Abbott Laboratories launched prenatal vitamins for women with dietary restrictions in October 2025.

What's next: - Market Research Future expects more room for telehealth platforms, wearable monitoring devices, mobile education apps and AI-enabled maternal care tools. - Governments, NGOs and private companies are likely to keep building maternal health programs that combine medical care with education and access support. - Asia-Pacific and parts of the Middle East and Africa are positioned for faster growth as healthcare spending and maternal health initiatives expand. - Demand for comprehensive maternal care is expected to remain strong through 2035 as awareness and access continue to improve.

The bottom line: - Maternal health is evolving into a fast-growing, tech-enabled healthcare category with policy support, rising awareness and broader access driving long-term expansion.